article

Visual Grammar
Constructing a Grammar of Visual Design

Contents

Acknowledgements

Introduction

Chapter 1 - Language

1.1 The Characteristics of Language
1.2 The Visual Sign
1.3 Articulation
1.4 Discrete Infinity

Chapter 2 - Architecture

2.1 Universal Grammar
2.2 The Language Faculty
2.3 The Visual Language Faculty
2.4 C-Projection, A-Projection
2.5 Modular Representation
2.6 Visual Grammar

Chapter 3 - Subsytems

3.1 Language Revisited
3.2 Modality
3.3 Intertextuality
3.4 Differentiation and the MPA
3.5 Subsystems and Visual Grammar

Chapter 4 - Rules

4.1 Outlines
4.2 Articulation
4.3 Processes and Schemata
4.4 Narrative Structures
4.5 Conceptual Structures
4.6 Composition
4.7 Grammatical Rules

Chapter 5 - Grammatical Research

5.1 Method
5.2 Examples
5.3 The Data
5.4 The Correlation Test
5.5 Genre Analysis
5.6 Visual Languages?

Conclusion

Bibliography

Appendixes

A Statistical Data
B Poster Records
C Rules Foldout

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